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An analysis of factors on your website,
that tend to either positively affect or adversely influence
the search engine ranking of the website. The objective
of the audit is to enable us into identifying how your
site can be optimized and where changes, if any, need
to be made. Some of the factors we consider are mentioned
above.
Consultation
Based on the website audit, we will identify the factors
on your site that need to be modified. We will consult
with you to find ways and means of overcoming these
obstacles and modifying the website. Also, this stage
leads to "keyword or Key phrase identification"
by understanding your industry, target market and competitors.
2)
KEY PHRASE IDENTIFICATION |
Based
on a combination of competitors, industry and target
market analysis, XL@ helps clients identify relevant
and specific keywords. The identification of key phrases
has become increasingly complex over time with some
keywords…the more generic ones mostly…being
competed for by a large number of equally well-designed
and optimized websites.
Key phrase selection is arguably the most important
part of Search Engine Optimization. If the wrong phrase
is selected and subsequently targeted, although the
site will achieve high rankings and lots of traffic,
the conversion to sales will be minimal. In order to
reduce the possibility of this happening, XL@ uses a
selection of software - most of it developed in house
- and a series of tests in order to identify as close
as possible the right key phrase FOR
the right Target Audience.
3)
IDENTIFICATION OF LANDING PAGES |
"Just
what is a Landing page?" For our purposes, it's
the entry page that visitor's first sees when they click
through to a Web site. A Landing page could also be
compared to a "bridge" between an ad (the
listing/positioning you have in the search engine),
and the point of sale on the other side. How the Landing
page performs and how visitors react to it, is one of
the critical factors to getting them to the "other
side of the bridge" and generating a sale.
XL@ assists clients with selecting the right
landing page, or entry page, for each
key phrase, thereby enhancing the conversion
rate from visitor to purchaser.
4)
FRONT END ANALYSIS - SPLASH PAGES |
A splash
page is designed to keep visitors on the site through
gimmicks and graphics. These pages often contain little
to no text, replaced instead with multiple adverts.
Splash pages can seriously have an adverse effect on
your rankings if not organised correctly.
XL@ makes sure your site does not get black listed.
Xl@, through
our team of professional copywriters, makes sure that
the 'content' (text, graphics and images) of the site
in general, and the landing pages in particular, whilst
being aesthetically pleasing to the visitor, is equally
appealing to the Search Engines.
XL@
analyses the coding and 'Tags'
to make sure the site is optimized for SEO. All of this
is Technical works that go on 'behind the scenes'. XL@
requires FTP (File Transfer Protocol)
access, or direct access to the original web files,
in order to ensure optimal results.
There are over 100 different techniques involved in
SEO (Search Engine Marketing)! Which
is why it is always better to leave it to the
experts.
Link structures
and popularity are considered to be significant factors
in Search Engine Optimization. XL@ ensures that the
linking structure of a site is adequate both internal
and external.
We offer advice on how to build effective link relationships
and exchanges, and how to maximize geographical target
markets. Our knowledge of ssuch strategies, ensures
further success over competitors.
XL@ analyses your identified competitors, and keeps track
of their positioning in accordance to yours on a monthly
basis. We will also analyse their online approach, and
advise you accordingly, giving you every advantage to
succeed.
XL@ will
run 2 monthly reports covering over 400 of the main
Search Engines. The 1st report will be for your site
and key phrases. The 2nd will be your site against your
competitors.
XL@ will also guide you through the process of understanding
your web site statistics, making the whole online process
easier to understand, fine tune, and ultimately profitable.
Within
a short time frame, we will be able to show you the
benefits, not just through added exposure, but in measurable
sales, just how effective Search Engine Optimization
is.
Click on the
following links to view the details of our packages:
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