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Organic SEO is true Search Engine Optimisation, displayed
in the center of all Search Engine results, it is the
trusted source that 85% of Search Engine users tap into.
To be effective in Organic SEO, Search Engine Optimisation
companies must follow the given guide lines. There are
no short cuts, and the process involves a great deal
of work and expertise, furthermore client participation
will reflect on the overall ratio of success.
Backend and front end works must be balanced to be appealing
to both users (visual) and Search Engines (backend),
in order to achieve optimum results.
ADVANTAGES
The process does not deliver instantaneous results or
positioning, but the results in terms of ranking, traffic
and sales are long lasting.
There is also the trust factor, which has a major impact
on web commerce, users by and large trust organic sites
over their PPC counter parts.
DISADVANTAGES
Time, this is the biggest single disadvantage of organic
SEO compared to PPC or Paid Listings.
However if the online strategy is long term, than there
is no better solution.
Also
known as Google Adwords or Overture Adverts, it is in
brief paying for an advert to be displayed, how and
where you want.
The basics of PPC are not hard to understand, however
a serious campaign needs the experience of an SEO firm.
XL@ can save you time and money, and increase your conversion
rate, to make any PPC campaign, whether run on its own
or in conjunction with Organic Search, a worth while
experience.
ADVANTAGES
PPC will give you instantaneous positioning and exposure
on any of the top Search Engines. Thereby saving time
and effort.
DISADVANTAGES
Many Search Engine users do not trust PPC adverts, and
will therefore by and large, the conversion to sales
will be low.
Although exposure and positioning are guaranteed, as
soon as a campaign is stopped, then that exposure is
gone.
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